Insurance with Heart

Start your home, car, business or other insurance quote with us today.

Real People. Real Protection.

To us, insurance is about more than just protection. It's providing our customers with the financial freedom to live their lives the way they want to live them. It's our insurance that will pay to fix their property, get their car back on the road, or rebuild their business when disaster strikes. That is why we strive everyday to be Alberta's best insurance broker.

Home Insurance

Complete your home insurance quote to see prices from the top property insurance providers in Canada.

Car Insurance

Quote your car insurance with Armour and instantly compare prices with Canada's top insurance providers.

Commercial Insurance

Speak with one of our commercial insurance experts to ensure that your business is protected. We're currently accepting quotes for any size business.

Motorcycle Insurance

The motorcycle season in Alberta is short. Get your bike insured with Armour and we'll get you on the road in a flash.

Recreational Vehicle

We insure RVs, Trailers, and Campers. We make sure your memory maker is protected.

Travel Insurance

Our all travel package makes your trip truly stress-free. Armour's Travel Insurance covers almost any situation.

Farm Insurance

Cover your farm, buildings, equipment, and crop with Armour Insurance.

ATV Insurance

ATV's and quads can be so versatile. Get the right protection for your unit from broker that is just as versatile.

Snowmobile Insurance

Snowmobiles are a staple of Alberta winters. Get the right protection from your Armour advisor today.

Boat Insurance

Boating out at the lake is an absolute blast, but the wrong insurance could sink you. Contact an Armour expert today for the right coverage.

Pet Insurance

We offer Pet Insurance with dental coverage options for your furry friends with Pet Shield. Quote online today.

Armour Mobile

We want our customers to be connected. You can access your insurance anytime through Our Mobile App, Intact Client Centre, and our Online Client Portal. Insurance isn't something that you want to think about every day, but when you need it, you should have access.

At no time did I feel pressured to purchase car insurance. You did a great job of explaining all of my options. I'd recommend Armour Insurance to anyone!

Sarah Jones

Edmonton, Alberta

★★★★★

The phenomenal service you provide me is definitely worth referring to others. Thank you for everything. :)

Michelle Hennington

Lloydminster, Alberta

★★★★★

Every time i have called, everything is handled in a very professional and timely manner!! Awesome company to deal with. Thank you very much!

Lori Klasen

Sherwood Park, Alberta

★★★★★

Your Local Alberta Broker

Licensed broker in Alberta, Saskatchewan, and Ontario

Armour Insurance Edmonton
5750 75th Street, Edmonton, AB T6E 5X6
P: (780) 475-0959

Armour Insurance Lethbridge
104, 1122 3rd Ave S, Lethbridge, AB T1J 0J6
P: (403) 327-4014

Armour Insurance Lloydminster
106, 5001 18 Street, Lloydminster, AB T9V 2G7
P: (780) 875-8833

Looking for Ontario Insurance?
Armour's subsidiary Tango Insurance can help.
P: 1-844-698-2646
W: www.MyTango.ca

2 min read

True or False? You should always fill your gas tank full rather than adding $10 - $20 at a time.

Jun 25, 2025 by Rob Stevenson

5 min read

Getting a Home Insurance Quote Doesn’t Have to Be a Pain

Jun 17, 2025 by Jake McCoy

9 min read

Driving Convictions in Alberta: How They Impact Your Insurance

Jun 13, 2025 by Jake McCoy

The Armour Proven Process

This is how we guarantee fast, efficient service to ensure that you receive the best rate and coverage for your dollar.

Discovery

Let’s get to know each other. First we'd like to learn more about you. Finding out what makes you unique helps us determine which coverage will best suit your needs.

Coverage Ideas

Now that we’ve gotten to know each other, we'll work together to tailor the ideal coverage for you. Your Armour Broker Representative will ensure you understand how each coverage works for you in your unique situation.

Quoting

Using the information we discovered about you in Step 1, we gather multiple quotes from Western Canada’s top insurance providers. You can pick the best product for you at the best price.

Placing Coverage

Now that we’ve found your perfect fit, we need to lock it in. We make this easy by using the best eSignature and phone verification systems. Your policy will be put in force instantly.

Service

When you need to add, remove, or change anything on your policy, we’re here to help. You will have a designated broker representative; however, anyone at Armour would be happy to assist you.

Automatic Review

We know rates and coverages change regularly. That's why Armour performs an automatic renewal rate and coverage check to see if there's any opportunity for improved rates or coverage.

Get a Quote Today.

Let's get started on your new insurance experience. Give us a call or quote online.

OUR PARTNERS

Armour Insurance Group is a BrokerLink company. The BrokerLink companies are subsidiaries of Intact Financial Corporation (TSX: IFC)

Insurance Products

Locations

Get In Touch

Armour News

What to do if Your Brakes Fail on the Road

If you’ve never experienced a brake failure, the thought of one happening likely doesn’t cross your...