At Armour Insurance, transparency is one of our most important core values. We do our best to be transparent with our team, our partners, and of course our valued customers. So, in the spirit of transparency, we'd like to share some of the data we have on insurance prices year over year in Alberta.

A vast majority of car insurance shoppers in Alberta are looking for one thing and one thing only: the cheapest possible insurance for their cars. In all fairness, we get it. At the end of the day, the almighty dollar is what reigns supreme for most consumers. With that being said, we hope that by reading this short article, we might be able to change a few minds. That maybe, just maybe, price shouldn't be the only thing you care about.

When you’re in the market for a new to you vehicle, there are usually a handful of criteria that you use to make a purchase decision. Does it meet your needs? Can you afford it? Does it look how you want it to? Is it reliable? Is it safe? These are all important questions you should be asking before you make a vehicle purchase. Today we wanted to provide a few resources and ways on how you can answer three of the pressing questions you might have when shopping for a vehicle.

To drive your motorcycle on the road in Canada, you must carry a form of liability insurance called motorcycle insurance. The basic version of this insurance will get you on the road legally, but there are many more options you may want to consider when insuring your motorcycle. We sat down with our motorcycle expert, Bonita Paisley to get a better handle on all of the ins and outs of motorcycle insurance. 

When it comes to driving, safety should always be the top priority. After a heavy storm, it's common to have wet roads and even debris. This can make the road slick, lead to hydroplaning, or create barriers/obstacles on the road. In order to navigate the roads safely, we have put a few helpful tips and tricks together.

Defensive driving is a set of driving skills, techniques, and behaviors that prioritize safety and proactive decision-making to reduce the risk of accidents, injuries, and conflicts on the road. It involves being vigilant, aware of one's surroundings, and prepared to respond effectively to potential hazards and unexpected situations. By mastering these techniques, you'll not only enhance your own safety but also make our roads a safer place for everyone.

Owning a vehicle comes with the responsibility of understanding some of the basics for being on the road. Whether you're a seasoned driver or a novice, knowing these fundamentals can prove invaluable. In this article, we'll cover five essential vehicle skills that every driver should be familiar with.

Distracted driving poses a significant risk on the roads, extending beyond the commonly associated use of cell phones. Engaging in any activity that diverts attention from driving can lead to accidents and consequences. In this article, we delve into the various forms of distracted driving and shed light on the true costs of receiving a distracted driving ticket in Alberta.

In the market for a new vehicle? An important part of purchasing a new vehicle is being able to afford all of the costs associated with ownerships. This includes the payment (if it’s financed), the maintenance costs, the repair costs, the operating costs, and of course, the cost to register and insure the vehicle. Having a firm grasp of the expected expenses will set you up for success when purchasing a vehicle. Today, we wanted to breakdown the factors that go into a car insurance premium and how to find a vehicle with insurance you can afford.

A car insurance endorsement, also known as a rider or a policy endorsement, is a modification or addition to an existing auto insurance policy. It is a way for policyholders to customize their coverage to better suit their specific needs or to add greater protection than what is included in a basic policy.