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Armour Insurance Day-Off Raffle Proceeds Support CMHA's Crisis Diversion Distress Line

Apr 6, 2021 3:00:00 PM

Who doesn't love a day off?!

We at Armour Insurance know how valuable a day off can be, which is why we created the day off raffle! Every year, Armour Insurance sells day off raffle tickets to our staff for $2 each, and offers a total of 12 days off throughout the year. The Armour Team draws someone's ticket each month, and that person gets a day off.

FOR a Good Cause

At the end of the year, Armour likes to support its communities by choosing a local cause and donating the raffle's proceeds. This year, Armour has decided to donate the money to the Canadian Mental Health Association for their Crisis Diversion Distress Line. Armour raised $450 through its day off raffle and decided to match the donation and top it up to $1,000.

crisis line pic-1

Founded in 1918, CMHA is the most established, most extensive mental health organization in Canada. They provide advocacy, programs, and resources to help prevent mental health problems and illnesses, support recovery and resilience, and enable Canadians to thrive. CMHA has established a presence in over 330 communities across the nation.

The Distress Line operates 24 hours a day, 7 days a week and is available to anyone who is in or supporting someone who is experience a crisis or are in distress. By calling the Distress Line (780-482-HELP), someone will listen to your situation, provide emotional support, explore options with you and connect you with local resources and referrals.

This year more than ever, supporting such a cause is so important. The distress line has seen not only an increase in calls over the past year, but an increase in complexity. We at Armour know the importance of mental health as it relates to every aspect of our well-being, and Armour Insurance is passionate about protecting the well-being of Canadians.


According to CMHA's website, “suicide may seem like the only way to deal with difficult feelings or situations” for some. 2020 was a year of difficult situations for many, so we are proud to support this worthwhile organization that helps individuals navigate through these very challenging times. 

The CMHA is hosting a brand new event for the month of June called Ride Don’t Hide – a mental and physical wellness challenge created to raise awareness, build connections, and raise funds for CMHA Edmonton. Registration is free, so if you're looking to keep the conversation around mental health going, we highly recommend checking out the event!

If you are looking for mental health resources, or simply looking for more information about the Canadian Mental Health Association, you can visit cmha.ca. By donating to the Distress Line, you are helping to ensure an empathetic, compassionate, and non-judgmental ear is available to support someone in need during all hours of the day and night. If you would like to donate to the CMHA, please visit their donation page.

Gina Schopfer

Written by Gina Schopfer

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